Maruti Suzuki to Launch A-Star in Indian Market
Maruti Suzuki is going to bolster its compact car segment with its upcoming fuel-efficient car “A-Star” within a fortnight. With the launch of A-Star, Maruti Suzuki is expecting to grab more market share in India’s passenger car market. Maruti Suzuki is already India’s largest automaker and it looks to strengthen its ground in India’s fastest growing car market.
A-Star car will be manufactured Maruti Suzuki’s Manesar (Gurgaon) plant. Featuring new-generation 998-cc KB series engine, A-Star can produce 67 BHP power and offer excellent mileage of 19.59 km per liter. With A-Star, Maruti Suzuki is looking to create a sub-niche market for the price-conscious customers. Initially, Maruti Suzuki wants to at least 50,000 units of A-Star in India every year and from early next year, the company will start exporting A-Star in 150 nations across Europe, Asia, the Middle-East, Latin America, Africa and Australia.
First, their export target is around one lakh, but gradually Maruti Suzuki expects A-Star to contribute half of their export target of 2-lakh within 2010-2011. A-Star is said to be priced in the region of Rs. 3.25-4 lakh.
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