Provogue Becomes Official Apparel Partner of Indian Cricket League (ICL)

It seems that there is just good news and good news about Indian Cricket League (ICL). Provogue is a famous name in Indian clothing industry. Now, it is going to be an official partner of Indian Cricket League (ICL). In fact, Provogue will become the official apparel brand for ICL in this season and it is an interesting development.

Television Point wrote:

The Indian Cricket League (ICL) has appointed apparel brand Provogue as its official Apparel Partner for the season 2, which starts from October 10. The deal will see Provogue provide the entire clothing requirements for the players and officials featuring in ICL’s forthcoming tournament.

Here, I like to mention that Provogue is also official clothing sponsor of Kings XI Punjab in IPL. So, I really would like to see the reaction from BBCI about this matter. There is report that ICL has got around Rs. 100 Crores from advertising revenues so far for the second season. Well, this is a substantial amount of money and it will surely put ICL on a stronger and firm base for the future.

Financial Express wrote:

For ICL’s second season, starting October 10, the organisers have managed to rope in a few sponsors and have raked in close to Rs 100 crore as advertising revenues, say sources.

Provogue has come on board ICL as the tournament’s apparel sponsor; Future Group and Airtel have signed on as on-air co-presenting sponsors, while Manikchand Oxyrich is ICL’s bottled water partner.