‘Fashion’+'EMI’ + ‘Golmaal Returns’= Rs. 800 million at stake in Diwali
After Eid, Bollywood is now preparing for Diwali clash on next Wednesday. Three big movies will be released in theatres and they are: ‘Fashion’ Hindi movie, EMI Hindi movie, and Golmaal Returns. Over all, Rs. 800 million will be at stake in this Diwali.
‘Fashion’ Hindi movie is directed and produced by famous Bollywood director, Madhur Bhandarkar. Revealing the dark side of the fashion industry, ‘Fashion’ Hindi movie stars Kangana Ranaut, Mugdha Godse, Priyanka Chopra and Arjan Bajwa. Fashion Hindi movie costs Rs. 250 million.
Sanjay Dutt starrer, ‘Kidnap’ Hindi movie was released on the Eid day. On Diwali, the Hindi movie goers will see him in EMI Hindi movie. EMI Hindi movie also stars Urmila Matondkar, Arjun Rampal. ‘EMI’ Hindi movie cost Rs. 150 million.
Finally, director Rohit Shetty comes up with Golmaal Returns; sequel of his super hit Hindi comedy movie, ‘Golmaal.’ The production cost of Golmaal Returns stand at Rs. 400 million.
In total, Rs. 800 million will be at stake in Diwali. According to market analysts, this is not a healthy competition for Bollywood because distributors fight over getting major theatres. At the end of the day, this affects the business of the movie. If more than one high profile movies release at one particular time then the movies fail to attract viewers. The success of a movie ultimately depends on attracting large number of viewers to the theatres. Now, the million dollar question is- which movie you are banking on?
Related article:
