Yash Raj Films released promotional video of Bachna Ae Haseeno
Already, the music of Bachna Ae Haseeno has made it to the top charts. The remastered version of the 70’s hit song “Bachna Ae Haseeno” by the Vishal-Shekhar duo became an instant hit. The movie will hit theatres on the Independence Day of India. At the final moment, Yash Raj Films has released a promotional music video of the movie. The music video is based on the chartbuster “Bachna Ae Haseeno.” In the music video, you will see Ranbir Kapoor, Bipasha Basu, Minissha Lamba, Deepika Padukone together for the first time .
In the last two years, Yash Raj Films did not provide any major hit movies. Ta Ra Rum Pum, Tashan, Jhoom Barabar Jhoom, Thoda Pyaar Thoda Magic, Laaga Chunari Mein Daag , and Aaja Nachle did average business in the box office. The top Indian production house is now doing its best to make Bachna Ae Haseeno its next big hit. Conventionally, Yash Raj Films does not give much attention to marketing and movie promotion . For Bachna Ae Haseeno , it made an exception. It started promoting the movie two months before release. Finally, they have released a promotional music video. The movie has all the ingredients of a typical Bollywood hit movie, good looking actresses, exotic locations, good song and good story. Now the million dollar question is, after all these promotions, will Bachna Ae Haseeno make it big in the box office? To get the answer you have to wait till August 15th .
